Problem 1: Mobile games have poor player retention rates Though recent stats show mobile app abandonment is on the decline, there’s still a long way to go before we can claim victory. There are few other industries where a 70% – 80% loss of customers is accepted as business-as-usual. A few years ago app makers […]
Archives for January 2019
Tencent’s ‘Honor of Kings’ Highest-Grossing Mobile Game of 2018
Who’s the greatest MOBA (multiplayer battle arena) game of them all? According to marketing intelligence company Sensor Tower, the 2018 king of the hill is Tencent’s “Honor of Kings” (aka “Arena of Valor” by those of us in the West). The mobile game raked in $1.93 billion last year, with 95% of that spending coming […]
