Mobile gaming and eSports are ripe for disruption, and for a forward-thinking company willing to innovate and test alternative markets and business models, this presents a massive opportunity. Decades of experience working as a branding and marketing expert in eGaming have allowed me a front row view of what trends game developers, publishers, and advertisers […]
Archives for April 2019
India on eSports: Why More Female Gamers Are Getting Attracted Towards Mobile Gaming
In several recent articles on the MGA blog I pointed out the reasons why smart developers and game publisher should be looking to under-served markets for the next wave of big growth in gaming. In particular we examined the tier 2 and tier three markets in non-Western regions and the female gamers. The following article […]
