For several months I’ve given readers of the MGA blog an inside peek as I and my team work on bringing our startup mobile gaming company to full launch. After months of testing the market and finalizing our development pipeline, I’m happy to announce that MEGAFANS’ mobile eSports engine is now fully launched and live […]
Newzoo: 2.4 Billion People Will Game In 2019, Thanks to Mobile
According to a new report by New Zoo, the global gaming market will be propelled to almost 2.4 billion people in 2019, and this growth will be predominantly driven by mobile. Echoing what’s frequently pointed out on the MGA blog—mobile remains mostly an untapped opportunity. The report looks at mobile app users in the West […]
Here’s 3 Reasons Why eSports and Mobile Game Publishers Need to Start Focusing on Female Gamers
Fortnite. League of Legends. Overwatch. eSports is taking the world by storm, viewership, advertising and revenue generated from this vertical is at an all-time high. Although this is great news for eSports, the largest customer base in eSports and mobile gaming is being overlooked: female gamers. In general, female gamers have a higher retention rate, […]
MEGAFANS: Introducing a Better Mobile eSports Experience for All
Mobile gaming and eSports are ripe for disruption, and for a forward-thinking company willing to innovate and test alternative markets and business models, this presents a massive opportunity. Decades of experience working as a branding and marketing expert in eGaming have allowed me a front row view of what trends game developers, publishers, and advertisers […]
India on eSports: Why More Female Gamers Are Getting Attracted Towards Mobile Gaming
In several recent articles on the MGA blog I pointed out the reasons why smart developers and game publisher should be looking to under-served markets for the next wave of big growth in gaming. In particular we examined the tier 2 and tier three markets in non-Western regions and the female gamers. The following article […]
Why Should Mobile Game Developers Look to Tier 2 and Tier 3 Markets for Untapped Opportunity?
App selling platforms like Apple’s App Store and Google Play use three Geo-specific Tiers to divide up the mobile market and sell apps around the world. Tier 1 unapologetically skews toward Western, fully industrialized nations while Tiers 2 and 3 comprise markets in the developing world. Historic presumptions about which consumers will buy particular products, […]