Without a doubt, mobile gaming is the fastest growing segment of the global games industry. Evidence? Per Newzoo’s Global Games Market Report, Global gaming revenues are predicted to reach $138 billion by the end of 2018. Bolstered by an impressive +25.5% annual growth rate, mobile gaming now commands 51% of the global gaming market, far outpacing PC and console gaming.
Mobile gaming was predicted by analysts to reach 50% market share by 2019 but reached and exceeded that benchmark two years early. The hyper growth rate of the mobile games sector is very telling and if you’re looking for an industry to place your bets for the highest returns, mobile eSports is probably it.
Case in point: Skillz–a competitive mobile gaming platform–publicly announced ridiculous revenue growth in the past year. In August of 2017, the company made the Inc. Magazine 5000 list, claiming $54 million in revenues . Eight months later, they reported nearly four times that amount at $200 million . Then, only five months later in September 2018, Skillz announced running $400 million in annual revenues . I don’t care what sector you’re in, that is amazing growth under any conditions and should be noted!
Yet, if you attended major eSports gaming events like GDC this year, only about one in four people in the gaming industry knew exactly who Skillz is and what it does. That’s amazing and very telling. Either Skillz is experiencing most of their growth outside of the U.S., doing a poor job of marketing within the U.S., or the mobile gaming market is so massive, that even with a fast growing company like Skillz churning $400 million per year in annual revenues, there is still a HUGE chunk of this emerging market up for grabs and the race has just begun!I've seen the future of gaming...and it's Mobile. Click To Tweet
So, how do you enter this astounding growth market and take advantage of it? Well there are several opportunities for enterprising investors, developers and entrepreneurs who want to dive into mobile gaming:
- First, there are only a minute group of mid-core games currently available to play and these games are barely being used for e-sports purposes. Mid-core games use more skills than casual games and attract higher-level players. They also work well to keep those players on-platform longer due to the complexity of the games.
- Second, eSports prize pools have yet to be scaled in the mobile gaming sector and, as a 20 year veteran of iGaming, I know what attracts massive amounts of players and more serious gamers – Money.
- Third, audiences such as underbanked markets and female gamers represent a hugely untapped opportunity. It is a little known fact that there are actually more female mobile gamers than male, yet seemingly, no one is proactively addressing this market. Until now…
Enter MEGAFANS, a mid-core, gamer-centric organization that aims to change the face of mobile games and eSports. The problem with the mobile gaming as it currently exists is that it primarily focuses on a specific avatar: male skewing Korean, European and North American gamers. MEGAFANS seeks to change the face of the industry by extending opportunities and great gaming experiences to champion gamers in the rest of the world.
The MEGAFANS gamer avatar is represented by a 50/50 male to female ratio and skews toward emerging mobile and underbanked markets like Latin America, South East Asia and Africa. How will this succeed? Blockchain! As Cryptocurrencies begin to take hold in emerging markets, traditional carrier platforms such as Google Play and the App Store are struggling to bring ecommerce to all the relatively tiny FIAT currencies. These markets are quickly realizing that cryptocurrency opens up the opportunity to transact commerce on mobile devices. The M-Pesa  and Telcoin  are good examples of this phenomenon and there are hundreds of cryptocurrency wallets and exchanges popping up nearly daily around the world to meet the needs of underserved and emerging economies.
Learn more about MEGAFANS by reading the company whitepaper.
Mobile Gaming and e-sports are just at the start of a run that promises to be long and profitable. Where will you stake your claim?
- https://www.inc.com/darren-heitner/skillz-mobile- e-sports-platform-sets-new-run-rate-of-200-million.html
- https://venturebeat.com/2018/09/18/skillz-hits-400-million-revenue-run-rate-with-mobile- e-sports-platform/