Fortnite. League of Legends. Overwatch. eSports is taking the world by storm, viewership, advertising and revenue generated from this vertical is at an all-time high. Although this is great news for eSports, the largest customer base in eSports and mobile gaming is being overlooked: female gamers. In general, female gamers have a higher retention rate, […]
MEGAFANS: Introducing a Better Mobile eSports Experience for All
Mobile gaming and eSports are ripe for disruption, and for a forward-thinking company willing to innovate and test alternative markets and business models, this presents a massive opportunity. Decades of experience working as a branding and marketing expert in eGaming have allowed me a front row view of what trends game developers, publishers, and advertisers […]
India on eSports: Why More Female Gamers Are Getting Attracted Towards Mobile Gaming
In several recent articles on the MGA blog I pointed out the reasons why smart developers and game publisher should be looking to under-served markets for the next wave of big growth in gaming. In particular we examined the tier 2 and tier three markets in non-Western regions and the female gamers. The following article […]
Why Should Mobile Game Developers Look to Tier 2 and Tier 3 Markets for Untapped Opportunity?
App selling platforms like Apple’s App Store and Google Play use three Geo-specific Tiers to divide up the mobile market and sell apps around the world. Tier 1 unapologetically skews toward Western, fully industrialized nations while Tiers 2 and 3 comprise markets in the developing world. Historic presumptions about which consumers will buy particular products, […]
MEGAFANS: 2018 in Review Plus Quarter 1, 2019 Projections, Fundraising Results, and Series A Invitation!
On the Mobile Games Alpha blog I discuss topical subjects unfolding in the world of Mobile Games and eSports, this includes my personal journey as the co-founder of MEGAFANS. MEGAFANS is a competitive mobile gaming platform that’s disrupting eSports by introducing experiential tournaments exclusively for mobile gaming. Our mission is to attract quality game developers, […]
3 Problems with Mobile Games, and How to Fix Them
Problem 1: Mobile games have poor player retention rates Though recent stats show mobile app abandonment is on the decline, there’s still a long way to go before we can claim victory. There are few other industries where a 70% – 80% loss of customers is accepted as business-as-usual. A few years ago app makers […]
