App selling platforms like Apple’s App Store and Google Play use three Geo-specific Tiers to divide up the mobile market and sell apps around the world. Tier 1 unapologetically skews toward Western, fully industrialized nations while Tiers 2 and 3 comprise markets in the developing world. Historic presumptions about which consumers will buy particular products, […]
MEGAFANS: 2018 in Review Plus Quarter 1, 2019 Projections, Fundraising Results, and Series A Invitation!
On the Mobile Games Alpha blog I discuss topical subjects unfolding in the world of Mobile Games and eSports, this includes my personal journey as the co-founder of MEGAFANS. MEGAFANS is a competitive mobile gaming platform that’s disrupting eSports by introducing experiential tournaments exclusively for mobile gaming. Our mission is to attract quality game developers, […]
3 Problems with Mobile Games, and How to Fix Them
Problem 1: Mobile games have poor player retention rates Though recent stats show mobile app abandonment is on the decline, there’s still a long way to go before we can claim victory. There are few other industries where a 70% – 80% loss of customers is accepted as business-as-usual. A few years ago app makers […]
Tencent’s ‘Honor of Kings’ Highest-Grossing Mobile Game of 2018
Who’s the greatest MOBA (multiplayer battle arena) game of them all? According to marketing intelligence company Sensor Tower, the 2018 king of the hill is Tencent’s “Honor of Kings” (aka “Arena of Valor” by those of us in the West). The mobile game raked in $1.93 billion last year, with 95% of that spending coming […]
Quantity vs Quality – Which Model Works Best for Mobile Gaming?
As mobile gaming continues its impressive march toward becoming a $200 billion-dollar industry, companies playing in this space are launching products that aim to maximize profit and capitalize on new opportunities while also striving to meet consumer demand. This has led to the emergence of three distinct genres in mobile gaming; two at polar opposites, […]
App Market Analyst Believes Console Gaming is ‘Under Threat’ from Mobile Competitors
As Mobile Gaming continues to eat up market share from console and PC, analysts are declaring that console gaming is ‘under threat’. Mobile devices continue to improve and increasingly are better able to handle more advanced games. This combined with their affordability, convenience and ‘connectability’ make them a far more attractive and accessible platform for […]