Without a doubt, mobile gaming is the fastest growing segment of the global games industry. Evidence? Per Newzoo’s Global Games Market Report, Global gaming revenues are predicted to reach $138 billion by the end of 2018. Bolstered by an impressive +25.5% annual growth rate, mobile gaming now commands 51% of the global gaming market, far […]
One Third of China’s Population Plays Mobile Games
Imagine if every person in the United States (500 million people) played mobile games. Well that’s one third of China’s population and roughly the same number of Chinese mobile gamers who purchased gaming apps in 2018. China’s mobile gaming market dwarfs the U.S. and Japan’s and is dominated by two primary players (you guessed it, […]
