According to a new report by New Zoo, the global gaming market will be propelled to almost 2.4 billion people in 2019, and this growth will be predominantly driven by mobile. Echoing what’s frequently pointed out on the MGA blog—mobile remains mostly an untapped opportunity. The report looks at mobile app users in the West (U.S., U.K., Germany, and France), and shows that mobile gaming is the most popular mobile app experienced used today.
Developers on other platforms take note: start working on a plan to launch your brand in this incredibly promising market. Get in early and profit before the market becomes crowded.